Course Aims:
The course is for staff who have to produce effective written communication that is logical, easy to read and will have the required impact on the reader.
Course Summary:
Know your audience – write to achieve maximum impact with minimum effort
Getting to the point – writing clearly and concisely
Using Passive and Active voice appropriately – preventing overuse
Culture differences – dealing effectively with cultural differences · Content – ensuring that you have all the information with out the clutter
Organization – organizing the content to ensure arguments and other in formation are in a logical format
Testing your assertions – what you claim and want the reader to believe is true
Adding power to your writing
Be assertive in your writing – getting what you want, when you want it
Common Problems – punctuation, problem expressions, weak introductions
Email – setting out, rules, and managing
Additional tips for writing more effective business letters
